Resume and Experience

Megan EtzeL

Download my resume as a pdf

Experience

Freelance COPYWRITING & Content Marketing Consultant

New York, NY  | April 2015 – present

Marketing strategy consultation and day-to-day implementation for clients on a freelance and contract basis. Clients have included:

• Peloton - Luxury fitness brand with unique equipment and live workout classes

  • Copywriting for site, product, digital marketing, and out-of-home

• Walmart - Multinational retail corporation

  • Content creation, social media management, and project management

• ClassPass - Subscription service and app for fitness classes

  • Video script copywriting and editing

• Margaritaville - Jimmy Buffett’s licensing and hospitality company

  • Social media copy, design, and management, content creation, and branding

• Fannie Mae - The Federal National Mortgage Association

  • Copywriting for social media

• Pond5 - Online media marketplace focused on stock video footage and other assets

  • Print, social, and site copywriting

• Jetty - Startup providing renter’s insurance, security deposit, and lease guaranty products

  • Blog and site copywriting, content marketing, and SEO writing

• CLEAR - Expedited ID verification for security lines in airports and stadiums

  • Site and email copywriting

• Jet.com - Ecommerce retailer with NYC grocery delivery, purchased by Walmart

  • Brand copywriting, including emails, site, social, and longform SEO

• Slice - Pizza-focused online food delivery platform

  • Blog copywriting

• Waxxpot - Waxing-focused beauty salons

  • Content creation and social media management

• WeFind - Instagram and social media influencer analytics tool

  • Content, copy, and marketing consultation

• ViewBug - Photography contest and sharing site

  • Social media management

• Skywire Networks - Fixed-wireless broadband internet provider

  • Branding, copywriting, and marketing consultation

• Luxholdups - Handcrafted home furnishings

  • Product and site copywriting with SEO and branding

CARTIER  |  CoMMERCIAL COPY Manager

New York, NY  | November 2020 – present

Manager and creator of both external and internal communications for the Client Relations Center, Client Centricity, and Commercial teams. 

• Write clear, concise copy incorporating Cartier's tone

• Evaluate all our client wording and craft messages for customer service and boutique teams, including:

• Client-facing customer service and marketing email templates

• Website verbiage, boutique signage, and talking points 

• Resource for internal and client-facing initiatives

• Translate the vision of the product to an action plan and strategize storytelling opportunities for a variety of channels.

• Enhance the client experience through maintenance and development of Cartier's voice

• Worked closely with the commercial team to conceptualize client facing messages ensuring our overall tone and brand guidelines and take a deeper look into all the ways we speak to our clients and how the wording can drive improvement in client experience.

• Manage both brand and product storytelling, finding unique ways to engage with clients, employees, and the community across multiple touchpoints.

GRUBHUB / SEAMLESS  |  Content Marketing Manager

New York, NY  |  Jan 2013 – April 2015

Brand & Social Media

• Project manager for brand/social initiatives, sweepstakes, and partnership

• Daily content creation, posting, and reporting on social media platform

• Named to Time’s 140 Best Twitter Feeds of 2014

• Managed multiple simultaneous social media agency relationships

SEO & Content

• Combined and relaunched united blog after GrubHub/Seamless merger

• Editor, author, and admin for site blog

• Optimized Seamless.com copy and content for SEO and conversion update

• Developed, directed, and executed SEO-focused restaurant sites project

GUINNESS WORLD RECORDS  |  Digital Executive

New York, NY  |  April 2012 – Dec 2012

• Collaborated with PR and records teams to generate, produce, and publish site content

• Video editing, design, writing, and posting for daily social media and site

• Created and maintained reports for management on social media and site metrics

ANIMOTO  |  Marketing Communications Associate

New York, NY  |  Aug 2009 – April 2012

Marketing Communications

• Point of contact for PR agency, interns, events, and marketing/product comms

• Copywriter and voice of company for social, emails, site, apps, and blog

Community Manager

• Provided personalized support for 3 million users, grew support team by 200%

• Researched and reported on customer demographics, needs, and growth

• Managed, posted, and curated social media services and blog daily

• Directed marketing, social, and site editorial calendars

Education

carnegie mellon university

• H. John Heinz III College of Information Systems and Public Policy | Master of Arts Management

Point Park university

• School of Business | Bachelor of Science: Sport, Art, & Entertainment Management

SKILLS